How Vector Supercharges Contact-Based Marketing
In B2B marketing, Account-Based Marketing (ABM) has long been king – targeting companies as a whole rather than the actual people buying. But ABM often leaves marketers “in the dark,” since only the biggest accounts get any attention and most individual buyers stay anonymous. Contact-Based Marketing (CBM) is the emerging solution: it focuses on people, […]
Contact-Based Marketing: Your Startup’s Secret Weapon for Navigating the Dark Funnel
For most startups—especially those in Series A and Series B stages—the path to consistent, scalable revenue can feel like trying to map a city with half the streetlights out. You know your ICP. You’ve got a crisp brand story. You’re investing in demand gen, content, and maybe even some light account-based marketing (ABM). But here’s […]
