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ai strategy & enablement
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ai strategy & enablement

Make Your MarTech Stack Work for You—Not Against You

Most businesses are bleeding time, budget, and insights because of bloated, disjointed marketing tech. We help you clean it up, align it to your GTM goals, and turn it into a revenue-generating machine.

 

At Samesum, we don’t believe in stacking tools just for the sake of it. We believe in systems that scale, data that speaks, and campaigns that convert. Whether you’re a startup trying to wrangle your first CRM or a mid-market team tangled in too many platforms, we bring clarity, consolidation, and confidence to your marketing tech stack.

 

Our MarTech Optimization & GTM Services are built for growth teams that are serious about outcomes—not just operations. We help you connect the dots across strategy, tools, and execution so you can move faster, spend smarter, and scale cleaner.

Tech Stack Audits

We conduct a comprehensive audit of your existing MarTech environment—from CRM and automation tools to data pipelines and analytics platforms. We pinpoint underused licenses, redundant functionality, and tech silos that are costing you time and money. You’ll walk away with a roadmap that simplifies your stack and makes every dollar accountable.

CRM & Automation Setup

Your CRM should be the backbone of your pipeline, not a glorified contact database. Whether you’re running HubSpot, Salesforce, ActiveCampaign, or something in between, we configure it to match your business logic, segmentation, and lifecycle flows. We also automate the grunt work so your team can spend more time closing, not clicking.

GTM frameworks

We architect your go-to-market motion from the ground up—defining your Ideal Customer Profile (ICP), segmenting buyer journeys, and mapping the tech and workflows to support each stage. From lead capture to sales enablement and marketing handoffs, we make sure your strategy shows up in the tools your team uses daily.

AI & Attribution Readiness

To get real value from AI and analytics, your data needs to be clean, structured, and connected. We prep your systems for advanced attribution modeling, intelligent routing, and AI-powered insights. That means less guessing, more forecasting—and a clearer line from marketing spend to revenue impact.

Tool Selection & Vendor Management

Choosing the right MarTech tools can feel like a second job. We help you evaluate, shortlist, and negotiate the right platforms based on your goals, budget, and existing stack. From demos to deployment, we’re your partner in building a tech ecosystem that fits your GTM motion—not the other way around.

why samesum
why samesum
  • 10+ Years of GTM & Ops Experience
    We’ve built and optimized stacks across industries—from SaaS to ecommerce to education.

  • Strategy-Led, Not Tool-Led
    We never lead with tools. We lead with business goals, then align the tech to match.

  • We Know the Mid-Market
    We specialize in helping scaling businesses clean up the tech mess and prep for growth.

  • Boutique Attention, Global Reach
    Offices in Long Beach & Hong Kong. Philly-born. Clients from Seattle to Singapore.

  • Fractional, Flexible, Fast
    We plug in exactly where you need us—no bloated retainers or overhead.

It’s Time to Ditch the Frankenstack

If your MarTech stack is more confusing than helpful, let’s fix that. The right systems unlock better campaigns, smarter reporting, and real ROI.

Let's make something great together.

Ready to elevate your brand? Contact us today to start your journey towards digital excellence.

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